»When clowns move into an organization, it becomes a circus« Turkish proverb (paraphrased)
1. Foundations
Organizations are knowledge-based systems.
An organization’s behavior is defined above all by the quality of its knowledge base.
Good Knowledge Quality ⇒ orientation, consistency, performance, success.
Bad Knowledge Quality ⇒ degeneration, inefficiency, cynicism — the clown world.
If Knowledge Quality isn’t addressed properly, organizations never truly improve.
Knowledge Quality determines resilience, adaptability, and success.
It is arguably the only form of organizational competence that can’t be copied.
2. Current Market
Global consulting spend is estimated at roughly $260–270 billion (2024, total). [Source: sourceglobalresearch.com]
The “soft” consulting segments alone exceed $120 billion:
– Leadership / Executive Development: ~ $83–90 billion (2024–2025) [Source: globalinsightservices.com]
– HR / Culture Consulting: ~ $72–79 billion (2025) [Source: Kentley Insights]
– Change / Organizational Management (narrow definition): $1.5–1.9 billion (2024) [Sources: Mordor Intelligence and The Business Research Company Core]
3. Diagnosis
These approaches have no real means to address Knowledge Quality.
Culture programs, mission statements, and transformation trainings treat symptoms at best.
Behavioral change does not occur unless the underlying knowledge base fundamentally improves.
Result: wasted budgets, polite smiles for symbolic theater, progress that lives on slides rather than in systems.
As long as Knowledge Quality remains undefined, transformations burn out in rhetoric — breeding the familiar change fatigue.
4. Perspective
Knowledge Quality Consulting strikes at the core — and is structurally superior to the symbolic state of the art.
It turns Knowledge Quality from an abstract notion into a controllable variable.
A realistic take-off: a 5–10 % budget shift within a few years — about $6–15 billion annually (based on current market size).
Over time, the lion’s share of these markets will migrate toward Knowledge-Quality-driven consulting.
5. Conclusion
Organizational consulting without focus on Knowledge Quality isn’t just theater — it’s a circus.
The next generation will build what others merely talk about.
© 2025 Dr. Thomas R. Glück – https://c-cortex.com
Based on the C-Cortex original texts (Knowledge | Organization | Consulting | Perspectives)

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© 2020-2025 Dr. Thomas R. Glueck, Munich, Germany. All rights reserved.
